Add Tracking Pixels to your INTIX pages and events
Pixels are a piece of code that lets you measure, optimise and build Audiences for your advertising campaigns.
A Pixel may also be referred to as a Dataset ID or a web beacon. The datab they collect is useful to track visitor behaviour and conversions and can help you aquire data for online marketing, web analysis and email marketing. To add to INTIX, simply identify your Pixels via Google, Meta or TikTok and copy this into INTIX in the locations below:
Events: you can add pixels for Meta, Google Analytics, Google Tag Manager and TikTok in Event > Marketing > Tracking Pixels
Memberships: you can add a pixel for Google Tag Manager in Organisation > Membership/Season Tickets > Marketing > Tracking Pixels
Organisation: you can add a pixel for Google Tag Manager in Organisation > Basic Info
Once added you should be configured to record traffic to all pages of your INTIX event. The data the pixels collect is tracked in their respective servers, so you should be able to review the data they collect there.
NOTE: You will need to add your Pixels to each event you wish to use it on. If you copy a previous event, the Pixels from the previous event will be copied to the new event.